Vitamin C

Vitamin C is a powerful antioxidant known for its brightening, protective and age-supporting benefits. In skincare, it appears as pure L-ascorbic acid or in more stable derivative forms that can offer different levels of potency and tolerance.

It helps defend the skin against oxidative stress while supporting a brighter, firmer and more even-looking complexion.

Vitamin C works across several visible concerns at once. It helps improve dullness and uneven tone while supporting collagen-related processes and protecting the skin from environmental oxidative stress.

Its combination of brightening, antioxidant and age-supporting benefits makes it one of the most valuable ingredients in a daytime skincare routine.

Vitamin C helps reduce the appearance of dark spots and post-blemish marks by influencing the processes involved in excess pigment formation. Its antioxidant properties help neutralise free radicals generated by environmental stressors.

It also supports the skin’s natural collagen production, gradually improving the appearance of firmness and fine lines.

Apply after cleansing and toning, before moisturiser. Vitamin C can be used in the morning or evening, although its antioxidant benefits make it especially valuable in a daytime routine.

Begin gradually if you are using a concentrated formula and always finish your morning routine with broad-spectrum sunscreen.